In the past four days, the first Hong Kong
Fashion Shopping Exhibition held in the three exhibition halls attracted over
250,000 visits, waging a wave of consumption among Ningbo citizens.
The influence of an activity is partly
decided by its promotion strategy. The Hong Kong Fashion Shopping Exhibition,
held during the 15th anniversary celebration of the Ningbo-Hong Kong Economic
Cooperation Forum, is jointly supported by Hong Kong Trade Development Council
and Ningbo Municipal Government.
According to a person in charge from Ningbo
Trade Promotion Commission, before the beginning of the event, the organizer of
the exhibition spread the information even to the communities of such distant
areas as Beilun District, Zhenhai District and Cixi County, in the hope of
attracting people from all areas and all walks of life.
Curiosity leading to consumption
For the local people in Ningbo, "Hong Kong"
stands for a unique culture as well as the imaginations of their childhood, and
that is why the exhibition appeals to them. With the advanced health-friendly
household appliances, the featured Hong Kong snacks and the multi-style fashion
brands, the exhibition has satisfied the people's appetite.
According to Fang Shunwen, President of
Hong Kong TDC, just before the event, the council selected 200 featured brands
after careful assessment of so many intentional exhibitors. At the exhibition,
some characteristic brands have attracted people's eyes, especially the "food
carnival" which integrates dozens of featured Hong Kong snacks.
Great potential for "high-end
Statistics show that in 2015, Ningbo ranked
No.5 among all the cities in China in terms of the urban per capita disposable
income, representing a large high-end consumption market and an adequate
high-end consumption demand. This is the basis of the hosting of the Hong Kong
Fashion Shopping Exhibition, as well as the inner cause for the hot selling
scenes of the exhibition activity.
Although the traditional retail industry is
on the decline with the negative growth of such traditional industrial patterns
as department stores, supermarkets and shopping malls, the high-end consumption
market in Ningbo can still maintain steady development, mainly due to the
increase of the people's income and the change of the consumption concepts.
The in-depth cooperation between Ningbo and
Hong Kong just begins with the ending of the four-day shopping exhibition.
During the event, the organizer arranged nearly 300 "point to point" trade
docking activities between the Hong Kong exhibitors and Ningbo enterprises,
dealers and agencies to help the Hong Kong businesses to settle down in Ningbo
and explore its high-end consumption market.